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About Us

About Loaf.ly

Our story begins with Ben leaving his nine-to-five office job, with a dream of supporting his local community and the planet by, you guessed it, selling bread. Equipped with his passion for the environment, and the emergence of the global pandemic, it soon became clear that his community, and the planet, needed some love. Loaf.ly was born in 2020 in the height of the global pandemic.

After a difficult first 18 months, which included a torn Achilles, 2 break-ins, and numerous other operational issues related to the global economy, Ben joined forces with his friend Charlie who runs the Well Bean Co. Bringing together both their passions but putting their complementary skills to best use across both businesses, Charlie and Ben are beginning their new chapter as business partners.


It is difficult not to be moved by images of environmental devastation. Put simply, we all need to consume less, and consume smart. We recognise that this is easier said than done, with confusing or misleading packaging and palm oil hidden in everyday products. That is why we have done and will ever continue to do the hard work for you. You can trust Loaf.ly to be the gatekeeper for ethical consumption.

For every order we deliver we plant a tree through Eden Projects reforestation initiative - it's a small token of thanks to the planet for you having chosen us.

Thoughtful Packaging

Single-use packaging is a relatively recent problem, and Ben looked to the humble milk-person for inspiration. Why, he thought, could the daily basics we all use, including bread, milk and eggs, not be provided in high quality reusable packaging. That is why almost all of our products are delivered in reusable packaging – please leave this out for us to collect!

Ben also went one step further in deciding to not pass on the cost of the packaging to customers - why would anyone want to pay for something when they don't need to? When our customers buy milk, bread, eggs or other things from us, they're paying for just that. Loaf.ly simply lends you the bottles, bags and boxes for up to 28 days. In returning these, they're not only ensuring we're sustainable as a business, but they can consciously know they're not producing any more unnecessary waste for the planet. Milk bottles can be infinitely reused if properly looked after - and we love our packaging as much as our products!

Where the packaging is not yet reusable or recyclable (on a very limited number of products we sell), we're working closely with our partners on sustainable solutions. For example, we made the decision that providing a vegan egg alternative was important for our customers and at present there isn't a suitable alternative air-tight packaging solution available.